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What LOCOG could have done better
I was asked by Stephan Lepitak at The Drum magazine why I thought the London 2012 football events being staged at Hampden were having trouble selling tickets, and what could be done to remedy the...
View ArticleThe Fauxlympics
There is not long to go before the end of the Olympics, and thankfully Great Britain's athletic acheivements have taken centre stage. There is also not long (you have until 5pm today) for you to vote...
View ArticleHappy Birthday Lego!
Lego was the best baby sitter I ever had, and today the old Dane has turned 80. To celebrate, Lego has put together a great video about the history of the company, the obstacles it had to overcome,...
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McDonalds 2012
London 2012 was the 'Games For Everyone', except Small Business. The most successful competitors do all they can to stack the odds in their favour, so in that respect, Visa really has the Olympic...
View ArticleGetting creative with beer marketing.
You may think a beer brand's customers and target market are an easy group to sell to. You'd probably assume that segmenting their audience down into beer drinkers that like rugby would make it even...
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Welcome to 2013 folks!
There wasn't much of a break here at Neo during the festive season, but that’s ok. November and December are usually fairly quiet, but we picked up a few new retained clients who are looking to launch...
View ArticleDick is too much for Australian TV
Dick Smith foods have rolled out what appears to be a clever(and extremely funny) TV advertisment that was never meant to air. In the same way that Godaddy pulls users to it's website via spots...
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Twitter's Vine; yet another thing for brand managers to worry about
A few blog posts ago, I posed the question: So what is going to be the next huge thing in 2013? I answered with some sort of non-committal statement about making omelettes because I didn’t think...
View ArticleSuperbowl Ad Round-up
It's pretty well-known that a 30 second spot in the Superbowl is some of the most expensive television ad real-estate to be had. This year a 30 second spot would have set you back between $3.8 million...
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Dont try to save the high street; Let it save itself, if it can.
The high street as we know it is dying, but it’s not a bad thing, nor is it a good thing; it’s just evolution. Once popular town centres are seeing a fall in retailers that have occupied the same...
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